HELPING AN INDUSTRY GIANT REMAIN A GIANT
We were asked by Pelican International, the world's number one plastic boat manufacturer to help them stay relevant in an industry full of "Me-Too" boats. It was important that this 48-year-old company not be seen as "old" amongst the rising "younger" competition.
Bizspoon took the challenge and jumped right in. We began by helping Pelican redefine its image in order to capture a younger demographic who slowly were migrating to competitors. Through in-depth research, we were able to craft a unique campaign that inspired and engaged with the target audience, based on the concept of "creating stories worth sharing".
Out of Home
"Create Stories Worth Sharing"
We brought this campaign to life with the creation of 3 strategic brand videos that were accompanied with lifestyle photos. The content was created using insights from our research.