CREATE STORIES WORTH SHARING

HELPING AN INDUSTRY GIANT REMAIN A GIANT

We were asked by Pelican International, the world's number one plastic boat manufacturer to help them stay relevant in an industry full of "Me-Too" boats. It was important that this 48-year-old company not be seen as "old" amongst the rising "younger" competition. 

WHAT

WE DID

STRATEGY

Bizspoon took the challenge and jumped right in. We began by helping Pelican redefine its image in order to capture a younger demographic who slowly were migrating to competitors. Through in-depth research, we were able to craft a unique campaign that inspired and engaged with the target audience, based on the concept of "creating stories worth sharing".

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THE WORK

Research

Digital

Strategy

Photography

Brand Development

Out of Home

Experential

Social Distribution

"Create Stories Worth Sharing"

We brought this campaign to life with the creation of 3 strategic brand videos that were accompanied with lifestyle photos. The content was created using insights from our research. 

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