With so many options available to tourist we had our work cut out for us, especially since this campaign involved rebranding three separate businesses owned by the same owner in one single town. We began with research to understand each businesses unique target audience and their desires. Once we identified what we like to call the "human truths" we began developing a brand voice that resonated with and motivated the target audience. 

 

With Brand development in place, we began work on a digital campaign targeted at foreign tour operators who wanted to give their clientele a once in a lifetime "American Experience". The campaign "Adventure Without Barriers" made it's debut at the World's largest tourism trade show helping the Broken Spur book repetitive full seasons. Our strategic video content allowed prospective clients to experience the Broken Spur Inn, The Saddlery, and Skyridge Inn from their keyboards. Leaving them with no doubt as to where they needed to stay.