CLEARING A PATH TO CITIZENSHIP
GUIDING FAMILIES THROUGH COMPLEX IMMIGRATION OBSTACLES
The O'Brien Law Group had a decade of immigration experience and had built up a solid reputation via word of mouth. Bizspoon stepped in to help them explore video marketing strategies that would attract more new and diverse clients.
WHAT
WE DID
STRATEGY
As one of many immigration law firms in Kentucky, the O'Brien Law Group faced the challenge of standing out amongst its competitors. Our first step of business was to identify our target audience and uncover through primary and secondary research what their needs were. Once those needs had been identified we were able to identify the channels of distribution to reach them.
With those key elements in place, we then developed strategic video content that resonated with the target audience and helped the O'Brien Law Group develop a stronger brand image. The strategy incorporated testimonial videos, brand videos, facebook video ads, and a series of Immigration FAQ videos that address the target audience's needs.
THE WORK
Research
Digital
Strategy
Photography
Brand Development
Positive Review Growth
Experential
Social Distribution
"A Family Fighting for Familes"
To help gain the trust of the target audience we developed an authentic brand video that strategically showed what differentiates the O'Brien Law Group from all the others.
In coordination with a strategic positive Google review growth campaign as well as a Facebook Review and engagement campaign, we developed a series of authentic video testimonials. These testimonials significantly increased online and social media leads creating a massive influx of new clients for the O'Brien Law Group.
