CREATING A NEW SPACE IN THE MARKET FOR AN INTERNATIONAL COMPANY
When Italian based company Plastica Panaro wanted to enter their high-quality protective cases into the crowded US Market they tasked Bizspoon with the job of defining the brand through video and drawing attention to their products.
As a newcomer to the US Market we were faced with the challenge of helping Plastica Panaro steal market share from competitors who have been in the US market for decades.
To do this we created new spaces within the market for their products to exist. Our research helped us hone in on the target audience and develop a strategy that connected with them. With this a concept was forged, "Born Wild". The campaign carved out a unique space in the industry and allowed Plastica Panaro to brand their cases as "Max Cases" and gain a footing in the US Market via niche categories.
Out of Home
To really help this digital campaign reach its audience it was accompanied by print, out of home, and trade show deliverables that all strategically tied back into the overall message.
To help Max cases gain a footing in the market we went after a part of the market which was previously ignored, "Rec-professional". These were the individuals who consider themselves professional outdoor and recreational videographers/photographers. Through this print and digital campaign, we showed our target audience the unlimited production possibilities that Max Cases provide.