HELPING AN UNUSAL BRAND CONNECT WITH ITS AUDIENCE
In a market saturated with stiff competition we arose to the challenge of helping Disc-O-Bed stand out from the rest of the pack. In an industry flooded with product information and specs, Disc-O-Bed needed to tell its audience they developed a superior product.
We dug into ample amounts of primary and secondary research to understand the core desires of the selected target audience. We then championed the existing product features and helped turn those into benefits the audience would resonate with. Thus allowing us to help Disc-O-Bed create a powerful new brand platform.
The durability and versatility of the product opened up a whole array of possibilities when it comes to sleeping solutions. With this in mind we saw an emotional link between Disc-O-Bed and its customers' lives. This resulted in the creation of a multi-faceted campaign coined "More Than".
Out of Home
"More Than Hunting"
Leveraging brand relationships with Bass Pro Shop and Mossy Oak. We were able to create a digital spot that cleverly informed the audience of the product's features and most of all resonated with the target audience.
Given the opportunity to promote a recreational version of the unique Disc-o-bed we were able to create a digital spot that tapped into our core audiences psychographics.
"More than a Bed"
Within this campaign, we were challenged with developing content for Kid-O-Bunks another vertical of Disc-o-beds. Once again backed by data we created a spot that would resonate with kids and parents showing that Kid-o-bunks were far more than just a "bed".